![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEit-ZqFE_gCb08M__9bwaCTmwDfSFvPgh4FBRiwhFQjUXcVoyYHM5C8YQ2mkY9tyZo8IhSkhHluicBRpYRIk82F1VLGB8ZV0NazvuJf5UWeJ-7jtnTUsfSkFmU30Dt_zZv4FWi5daWubDwk/s400/Analysis_Step1.jpg)
The above map shows two definitions of the market areas. One of the visual representations is the percentage of Better Book's total sales they contain. 60 % of the club sales are made to members in the inner polygon of each store and another 20 percent in the outer. The other definition is of the drive time.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3-G8s8ZWdO3M4GzQWBhF5TfGyxfI21hOCkV5ytZfZLU6FPYJgco8KZllMXWLaDsahAFNpCsuToyAOeeds44_nd3zLgjf8pJVUt5sv_YWprG1qLM56fa1-6wDSDBwsUd7FWQA1hZmh7eQ4/s400/Analysis_Step2.jpg)
This map is of the available properties and their market areas.
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